Easter Campaign: The Bay Church

The Bay Church was a client who was intentionally looking to increase growth for their Easter service. Attendance was a critical element of driving attention. Through this campaign, we saw over 1,000 new attendees, surpassing client expectations. Billboards, search ads and social media ads generated traffic for this location on Easter. Consistency in brand imagery, aligning a theme to drive appeal to the message and engaging across IG stories with the community were critical factors. One of the most significant points of impact was running event Facebook ads to stay on potential visitor’s personal calendars. This strategy was effective so that friends-of-friends would see upcoming events.

Key elements to the brand strategy included:

• Web design (redesigned)

• Data visualizations

• Data segmentation

• Content photoshoots

• Photography / Videography direction

• Content clips for social media

• Social Media

• SEO

• Paid Search

• Paid Social