Hi!
Welcome! I’m Steph Marx, AKA the Adventurous Ann Taylor, always in search of travel, style and gorgeous meals. I love connections, aesthetics, experiences and spontaneous adventure.
Welcome! I’m Steph Marx, AKA the Adventurous Ann Taylor, always in search of travel, style and gorgeous meals. I love connections, aesthetics, experiences and spontaneous adventure.
Zócalo was launching a new product for the restaurant and was striving for To-Go to represent 10% of their total revenue. Through the “Grab & Go” campaign, we were able to activate Sacramento through strategic investment strategies. The project was a new way for customer’s to encounter Zocalo beyond the great music, chips & salsa or margaritas in the restaurant. The To-Go category now represents over 10% of their total revenue, surpassing their goal in less than 6 months.
The “Grab and Go” campaign integrated social media paid advertising, digital ads, SEO strategies, organic social, tasting events, PR strategies, TV segments and more.
Grab & Go Bols in Market 5-one5
The launch of the new product, Grab & Go Bols contributed to the 7% sales growth, contributing to the $1 million sales growth in To-Go.
Bōls were the first product in October 2019 to launch with a custom display unit in which I partnered with the restaurant and senior designer to execute the final in-store experience. I was involved in the production of promotion, labeling, UPCs and adapting the price point to the customer journey. This was critical as it related to customer research and tailored for busy, working families or young professionals in Northern California looking for healthy options during the day.
INSERT CARDS + DESIGN: I designed and printed 5x7 card inserts available to the restaurant entrance and card inserts, which drove booking increases for events by 10%.
The Bay Church was a client who was intentionally looking to increase growth for their Easter service. Attendance was a critical element of driving attention. Through this campaign, we saw over 1,000 new attendees, surpassing client expectations. Billboards, search ads and social media ads generated traffic for this location on Easter. Consistency in brand imagery, aligning a theme to drive appeal to the message and engaging across IG stories with the community were critical factors. One of the most significant points of impact was running event Facebook ads to stay on potential visitor’s personal calendars. This strategy was effective so that friends-of-friends would see upcoming events.
An exclusive project to the K-LOVE brand included launching K-LOVE IMPACT. This was a brand that features stories of how God was using K-LOVE through the music and the ministry. The site featured stories of how the music was changing lives and bringing hope to communities around the glob.
