GTM Strategies + Product Marketing

Production Marketing Innovation of “Grab & Go”

Before the pandemic, a client, Zócalo was embracing a new challenge and journey to provide the best experience to their guests, beyond the restaurant. While many achieved this goal during the pandemic, they were committed to embarking on new territory for this market.

Key elements to the brand strategy included:

• Influencer marketing

• Experiential Design

• Toast To-Go Web Design

• Web Design (redesigned)

• Data visualizations

• Data segmentation

• Content Photoshoots

• Photography / Videography direction

• Food Staging

• Model Recruitment

• Investment Strategies

• Go-to-Market Strategies

• Innovative Design

• UPC and CPG Market

• Grocery Partnerships