GTM Strategies + Product Marketing
Production Marketing Innovation of “Grab & Go”
Before the pandemic, a client, Zócalo was embracing a new challenge and journey to provide the best experience to their guests, beyond the restaurant. While many achieved this goal during the pandemic, they were committed to embarking on new territory for this market.
Key elements to the brand strategy included:
Influencer marketing
Experiential Design
Toast To-Go Web Design
Web Design (redesigned)
Data visualizations
Data segmentation
Content Photoshoots
Photography / Videography direction
Food Staging
Model Recruitment
Investment Strategies
Go-to-Market Strategies
Innovative Design
UPC and CPG Market
Grocery Partnerships